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Public Outreach blends in-person events and technology

Sep 10, 2019 at 4:00pm

The engagement strategy for the Active Transportation Plan is heavily focused on reaching our regionally-defined disadvantaged communities. Many of the in-person outreach events were in targeted disadvantaged communities throughout the District.

The District 5 engagement strategy is heavily focused on reaching our regionally-defined disadvantaged communities. Many of the in-person outreach events were in targeted disadvantaged communities throughout the District and included:

  • Santa Maria Open Streets
  • Ciclovia King City
  • Chumash Earth Day
  • Santa Barbara Earth Day
  • Hollister Farmers Market
  • SLO Farmers Market
  • Open Streets Watsonville
  • Lompoc Farmers Market

In addition to the in-person events, District 5 utilized MindMixer; an online crowd-sourcing tool we utilized to host various discussion topics, surveys, and a mapping-based question. 

Community profiles are being developed based on what was heard during our engagement efforts. These profiles will highlight key findings from our online and in-person engagement.

Key Lesson Learned: Outreach is very effective when you combine online engagement and in-person outreach if you target key populations and go to events that people are already attending. For example, farmers’ markets are very regular events that bring communities together and people were open to talking to us and giving feedback at these types of events. Active Transportation related events also appeal to the cycling crowd, which is important to capture as they are direct users of the state highway system for bicycling. The online outreach is an easy way for people to comfortably and extensively answer questions and give feedback when they have free time.